4 Common Reasons Why A Float Tank Business Might Run Slow
Written by Caleb Horban on Sept. 26th 2019
Floatation therapy is an emerging niche in alternative treatments that traces its origins back to Europe. While the method has received not only fame and recognition in Europe, it is yet to make serious inroads in the United States. However, despite the situation, floatation therapy is gaining slow but sure traction. And thanks to the initial businesses that had to bear the brunt of people's ignorance that they failed but paved the way to success for those that were to come later.

But let's be clear that even today, America is not so keen on accepting or even knowing about relaxation therapy, let alone the concept of the floatation method. Therefore, although some successful ventures have made significant gains in this business, most of the businesses in this line have to face a lot of difficulties getting customers.

Let’s take a look at the 4 possible reasons why this might be happening.

1. Unable To Secure Enough Funds: We are sure you must be aware of the show ‘Shark Tank'! (co-incidentally has ‘tank' in its name. Don't worry, sharks have nothing to do with float tanks). For those who don't, it's basically a sales pitch show where you have to present your business idea to secure funding. And that's where floatation tank businesses fall flat on the face due to investor ignorance. There are anecdotes where the investor has right out asked ‘what the hell is a floatation tank!' And this is where it becomes difficult to secure business funding because the men in the business suit have a zilch idea or at the best a faint one about the business concept.

2. People’s Skepticism: Any new idea that is not a part of mainstream medical science is received with skepticism in the U.S since people have already dealt with woosh such as Scientology. People’s opinion might be shaped by their primary impression which is ‘what the heck is this?’ A treatment that uses water-filled pods where humans sleep while floating in the water is not only astonishing but also strange.

3. Overcoming Regulations: Ah! And now comes perhaps the worst part. Dealing with the bureaucracy is one hell of a job. It's just like that sales pitch part only that you have to explain to health officials the methodologies and business models like they are five. And thankfully America being a nation that takes public safety seriously, you may face a hail of questions being shot towards you. However, this isn't too difficult to pass once you can convince them, which isn't very hard either.

4. Less Focus On User Experience: Once someone has set their floatation tank business, their first aim should be to focus on customer experience and hence organically spreading the word. However, the compulsion to achieve financial goals compels them to focus more on propping up their business with attractive lighting and other aesthetics which would mean nothing if the customer inflow is low.

If that seems to you like a bleak scenario, then here’s the silver lining. Floatation tank therapy businesses are thriving in America and have been predicted to become a major business niche in coming decades.

Caleb Horban

Caleb Horban helps float tank owners get 20-50 NEW customers per month.  He is an expert at helping float professionals get clients using online methods and making things super simple to understand. 

If you're interested in learning how Caleb can help you grow your business then click on blue button below.